GENIO italiano Giuseppe Cotellessa

The Role of Community Search in Modern SEO: How Forums and Online Communities Are Shaping Search Visibility /  Il ruolo della ricerca nella community nella SEO moderna: come forum e community online stanno plasmando la visibilità della ricerca Segnalato dal Dott. Giuseppe Cotellessa / Reported by Dr. Giuseppe Cotellessa Search engines are no longer the only gateway to discovering information. Increasingly, users are bypassing traditional results and turning to Reddit threads, Quora answers, Stack Overflow snippets, and niche forums for more authentic, experience-based insights. This phenomenon — known as  community search  — has transformed the SEO landscape. As Google itself integrates more community-driven content into SERPs (Search Engine Results Pages), and as users append search queries with terms like “Reddit,” “forum,” or “Quora,” it becomes essential for SEO professionals to understand and leverage these platforms. This article explores the growing role of c...

How ChatGPT’s Shopping Features Are Redefining E-Commerce SEO Strategies /   Come le funzionalità di acquisto di ChatGPT stanno ridefinendo le strategie SEO per l'e-commerce Segnalato dal Dott. Giuseppe Cotellessa /  Reported by Dr. Giuseppe Cotellessa OpenAI's integration of shopping capabilities into ChatGPT is not just a new feature — it's a glimpse into the future of search, product discovery, and digital commerce. As AI becomes more embedded in how users explore and evaluate products, the rules of e-commerce SEO are evolving in real-time. Businesses that adapt early to this shift will have a significant advantage in visibility, conversion, and customer trust. The Rise of Conversational Commerce The new shopping experience in ChatGPT, powered by partnerships with third-party product databases, allows users to search for products using natural language and receive curated recommendations. These results include product descriptions, images, prices, reviews, and even link...